Campaigns
Four campaigns.
One Himalaya.
Each campaign addresses a thread in the fabric of the Himalayan ecosystem — plastic, livelihood, heritage, and environment.
OngoingPlastic-Free Himalayas
A village-by-village campaign to replace single-use plastic bags with handmade cotton Jholas. Over 2.4 million bags replaced so far.
2.4M+
Bags replaced
48
Villages
OngoingJhola Abhiyaan
The flagship cotton bag movement — training women to stitch, distributing bags free to shopkeepers, and building a sustainable alternative to plastic.
340
Women trained
500K+
Bags distributed
OngoingWomen Empowerment Program
Skills training, steady income, and collective ownership for rural women across Uttarakhand. Each artisan earns independently and trains the next.
340
Women empowered
12
Collectives
OngoingHandloom Revival
Partnering with master weavers to recover nearly-lost patterns and bring heritage textiles into every product. Income for weavers, heritage for all.
3
Patterns revived
25
Weavers supported